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1 above-the-line
1. Mktgrelating to marketing expenditure on advertising in media such as press, radio, television, film, and the World Wide Web, on which a commission is usually paid to an agency2. Finused to describe entries in a company’s profit and loss accounts that appear above the line separating those entries that show the origin of the funds that have contributed to the profit or loss from those that relate to its distribution. Exceptional and extraordinary items appear above the line.in macroeconomics, used to describe a country’s revenue transactions. -
2 draw the line
مَيَّزَ \ discern: to see or understand (usu. with some difficulty): I could hardly discern the tree in the dark. discriminate: to make or see a difference (between two things). distinguish: to see the difference (between things): In the darkness I could not distinguish your car from the others. draw the line: to fix a limit to what can be allowed: I don’t mind your keeping rabbits, but I draw the line at rats (I cannot allow them). know: to be able to tell one from another; recognize: I know your son by sight, but we’ve never met. I know all the flowers in this garden. pick out: to recognize and separate (with one’s eyes or hands): Can you pick out your child in this school photograph?. recognize: to know again (sb. or sth. that one has seen before); know (from a picture or description): I recognized him at once by the mark on his face, know again (sth. that one has heard or smelt or felt, etc,. before) Do you recognize that music?. tell: (with can) to know; recognize: Can you tell a queen bee when you see one? Can you tell the difference between these two brothers? Can you tell one from the other? Can you tell them apart? (Can you see the difference between them?). \ See Also تبين (تَبَيَّنَ)، تَعَرَّفَ على -
3 below-the-line
1. Mktgrelating to the proportion of marketing expenditure allocated to nonadvertising activities such as public relations, sales promotion, printing, presentations, sponsorship, and sales force support2. Finused to describe entries in a company’s profit and loss account that show how the profit is distributed, or where the funds to finance the loss originate.3. Finin macroeconomics, used to describe a country’s capital transactions. -
4 Below-the-Line-Maßnahmen
Business german-english dictionary > Below-the-Line-Maßnahmen
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5 draw the line
وَضَعَ حَدًّا لِـ \ draw the line: to fix a limit to what can be allowed: I don’t mind your keeping rabbits, but I draw the line at rats (I cannot allow them). break off: to stop suddenly: He broke off and looked at his watch. put: used in various special ways with a noun that is related to a verb: Put a stop to it (stop it). -
6 (см . тж.) down the line
Phraseological unit: further down the lineУниверсальный русско-английский словарь > (см . тж.) down the line
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7 down the line
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8 toe the line
to act according to the rules.يَتَصَرَّف حَسَب القَوانين -
9 camp on the line
Gen Mgtto wait on hold for a long time on the telephone (slang) -
10 Above-The-Line
Advertising: ATL ("над чертой") -
11 Across The Line
Military: ATL -
12 Below The Line
Mass media: BTL -
13 Below-The-Line
Advertising: BTL ("под чертой") -
14 Draw The Line
Programming: DTL -
15 Killed in the Line of Duty
Military: KILODУниверсальный русско-английский словарь > Killed in the Line of Duty
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16 Over The Line
Military: OTL -
17 Over-The-Line Tournament
Sports: OTLУниверсальный русско-английский словарь > Over-The-Line Tournament
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18 Pass Down-the-Line
Abbreviation: PDLУниверсальный русско-английский словарь > Pass Down-the-Line
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19 Ship of the line
Military: SOTL -
20 command off the line-of-sight
Military: COLOSУниверсальный русско-английский словарь > command off the line-of-sight
См. также в других словарях:
The Dot and the Line — The Dot and the Line: A Romance in Lower Mathematics (ISBN 1 58717 066 3) is a book written and illustrated by Norton Juster, first published by Random House in 1963. The title is a reference to by Edwin Abbott Abbott.In 1965, famed animator… … Wikipedia
On the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… … The Collaborative International Dictionary of English
Ship of the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… … The Collaborative International Dictionary of English
To cross the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… … The Collaborative International Dictionary of English
above-the-line publications — The upper level publications in the hierarchy of joint publications which includes capstone, keystone, and other key joint doctrine publications that the Chairman of the Joint Chiefs of Staff signs and are intended to be used by combatant… … Military dictionary
below-the-line publications — The lower level publications in the hierarchy of joint publications that are signed by the Director, Joint Staff and contain specific mission area guidance for the joint community. Included in this level are reference publications and those… … Military dictionary
Ship of the line — A ship of the line was a type of naval warship constructed from the 17th century through the mid 19th century, to take part in the the naval tactic known as the line of battle, in which two columns of opposing warships would manoeuvre to bring… … Wikipedia
Below the line (filmmaking) — In budgeting a motion picture or television production, below the line costs include the salaries of the non starring cast members and the technical crew, as well as use of the film studio and its technical equipment, travel, location, and… … Wikipedia
Above the line (filmmaking) — See Above the line for other meanings and uses of the phrase. In the movie industry, above the line expenditures are those that are negotiated or spent before filming begins. These costs can include rights for the material on which the screenplay … Wikipedia
lay on the line — or[put on the line] {v. phr.}, {informal} 1. To pay or offer to pay. * /The sponsors had to lay nearly a million dollars on the line to keep the show on TV./ * /The bank is putting $5,000 on the line as a reward to anyone who catches the robber./ … Dictionary of American idioms
lay on the line — or[put on the line] {v. phr.}, {informal} 1. To pay or offer to pay. * /The sponsors had to lay nearly a million dollars on the line to keep the show on TV./ * /The bank is putting $5,000 on the line as a reward to anyone who catches the robber./ … Dictionary of American idioms